Case study:

Siemens OEE Virtual Academy

Background

Siemens, the multinational tech company, wanted to visualise and explain Overall Equipment Effectiveness (OEE) software tools to customers in a clear and easily understood manner. They were looking towards a communication solution that would:
• Visualise how Siemens software improves OEE
• Allow people to interact
• Conduct remote, virtual sales meetings
Avatar Academy allows our customers to join us for an immersive overview of our services regardless of their geographic location. This has greatly increased the efficiency of our sales activities across Europe.
-Carl Murphy, Project Owner, Siemens

Approach

Over 16 weeks, the team produced a virtual reality experience that showcased how Siemens’ software tracks the OEE of a particular machine. This solution allows a host to guide the experience for multiple guests. A sales person could share the experience with customers, all interacting with and seeing the same visualisation. Each user is represented in the virtual experience by their own personal avatar, facilitating natural communication between all participants.

Application Design

Siemens’ brief was used as the blueprint for a narrative document which detailed the visualisation and the actions available to participants. A design document with concept art, storyboards, and UI design, defined the look and feel to be incorporated into the final product.

Development

The creative team produced the assets, environments and UI elements needed, optimising each to get the very best from the mobile headsets. Interactions created had to work across multiplayer servers in order to allow multiple users interacting at the same time. The experience needed to simulate changes in the environment with respect to time and player inputs.

Delivery

Multi-user interaction increased the overall complexity of the development. The application was tested thoroughly in order to find and classify any remaining bugs or issues. With user acceptance testing complete, the application was distributed onto Oculus Go’s for commercial usage.

Multi-user

Visualisation

Avatars

Four people can enter the experience concurrently and communicate via avatars

A complex process visualised & broken down for ease of understanding

Customisable Avatars with lip sync to allow for conversation to flow

Multi-user​

Four people can enter the experience concurrently and communicate via avatars

Visualisation

A complex process visualised & broken down for ease of understanding

Avatars

Customisable Avatars with lip sync to allow for conversation to flow

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